90 minutes togo-to-market clarity
Growth targets? A new offer in the wings? On the surface, things are moving. Underneath, your leaders are running on different assumptions: who the customer is, what counts as qualified, and where the next quarter’s growth is actually meant to come from. The GTM Clarity Sprint is the working session that surfaces all of it in one room, so you walk out with a 90 day focus your team will actually follow.
GTM Partners’ research across thousands of B2B companies found that internal alignment is the number one blocker to revenue growth, ahead of pipeline volume and sales cycles.
Who this is for?
Leadership teams in B2B agencies, consultancies, and expert service businesses with revenue pressure, a new offer landing, or both. The right people in the room are the CEO or Founder, plus your sales, marketing, and delivery leads. No spectators. Small group, honest conversation. It’s built for teams who are ready to explore their GTM system and recognise themselves in at least one of these:
You’ve done the Ideal Customer Profile work more than once, and execution still feels disconnected from it.
The founder is still the GTM strategy. Useful at £2M, expensive at £10M, and a real problem when you want to step back.
Sales and marketing misalignment has become an accepted cost of doing business, rather than something anyone is actively fixing.
Your team uses the same words, “qualified lead,” “ICP,” “pipeline,” but mean genuinely different things by them.
What you walk away with
A clearer read
On where growth is actually stuck versus where it only feels stuck. You’ll leave with a better sense of whether the main constraint is alignment, ICP clarity, delivery friction, or something upstream of all three.
Reality check
A side-by-side view of where your leadership team’s assumptions diverge, in their own words. It can be the first time those differences have been made visible in one place.
A way forward
A practical 90-day direction. The few priorities that seem most important right now, and the questions the team needs to resolve before turning them into a full plan.
Growth follows alignment
What we cover in the 90 minutes
It’s a live, facilitated pressure test of how aligned your leadership team really is across the GTM pillars that drive revenue. The session is grounded in GTM Partners’ GTM Operating System, which I’m certified in, and uses that lens to surface where your team is aligned, where it isn’t, and what that means for growth.
- Whether your team is still working from the same real-world ICP, or from an outdated version that no longer matches how the business actually wins.
- Where there is real agreement (or quiet drift) around the segments and accounts that matter most over the next 12 months.
- Whether sales, marketing, and delivery are actually using the same definition of a qualified opportunity, or just assuming they are.
- Where ownership of the key commercial levers is clear, and where it still becomes fuzzy the moment growth stalls.
- Which metrics the team should probably be paying closest attention to over the next 90 days.
I’ll run the session, compare where your answers line up and where they pull apart, and surface the few gaps creating the most friction. From there, we’ll identify the priorities and decisions that should shape your next 90 days.