Services
Turn growth into a habit
Most growth problems in B2B service businesses aren’t really marketing problems. The work is good. The value is real. What trips things up is fuzzy positioning: when the market can’t quite get what you do, pipeline stays inconsistent, and it’s easy to read that as a marketing gap when the cause sits a layer underneath. These offers give you a simple path. First, get clear on where growth is actually stuck, not just where it feels stuck. Then build a focused plan to fix it. Then put that plan into action.
Work through them in sequence, or start with the one that fits where you are right now.
GTM Clarity Sprint
For CEOs and commercial leaders who suspect GTM is the bottleneck but can’t yet name where
A focused 90-minute working session with you and your GTM leaders to find the one thing actually holding growth back. Light pre-work on your business context and current priorities, then we pressure-test where positioning, demand and sales fall out of step.
You leave with your real GTM bottleneck named in plain language, and a clear sense of the next move. It’s the fastest way to get clarity before committing to anything bigger.
90-Day GTM Roadmap
For leadership teams who know growth needs attention and want a clearer 90-day plan
A focused six-week engagement that helps you diagnose where growth is getting stuck, sharpen who you’re best suited to serve, and build a go-to-market plan your team can actually align around.
We start by finding the main source of friction in your growth engine, then tighten your vertical and ICP focus, clarify the value story you take to market, and turn it into a practical 90-day roadmap with clear priorities and next steps.
The immediate outcome is a better answer to “where’s growth coming from next quarter?” The deeper one is a more aligned leadership team, a clearer commercial story, and a sharper way to make growth decisions.
Fractional Brand & Demand Marketing
For businesses past founder-led sales who need senior marketing capability but not yet a full-time VP or CMO
Embedded leadership, roughly two days a week inside your leadership team. I own the marketing and demand roadmap, run the GTM rhythm, and stay tightly aligned with sales to actionably turn the plan into predictable, qualified pipeline rather than another deck that gathers dust.
You get senior marketing thinking and hands-on execution without the cost of a full-time hire, plus a leadership team that shares a common language for go-to-market. Scope flexes to what you need: brand strategy, demand planning, or supporting verticalised industry programmes.
What you’ll have when we’re done
A clear GTM strategy and operating model your whole business shares.
A more predictable pipeline built on better decisions, not quick fixes.
Sharper ICPs, propositions and focused motions that lift conversion and shorten sales cycles.
The visibility and confidence to scale, with leadership finally speaking one language about growth.
Still got questions? Let me help
For me, it’s shorthand for good growth. It’s a transformational process and a path to market. Where can you grow the most, the fastest and with the highest margin and in a way that your customers want?
It’s the action plan for how you take an offer to market, reach the right customers and turn that into revenue. Some founders never use the term, and that’s fine — it’s a term inherited from SaaS, Tech and Fintech, but the idea applies well beyond software. It’s doing the work to set your growth rhythm. It’s being clear on where you want to go, who you’re going after and how you’ll get there.
Ultimately, it’s about having a growth model that can scale predictably and efficiently — not a one-off launch plan. And it should live and evolve. It’s not a single strategy document, it’s an ongoing way of running the business.
Misalignment is an expensive mistake. It quietly kills pipeline, speed and margin when teams work from different assumptions about the customer, the offer and the numbers, and research shows it’s a major reason companies miss revenue goals. When you have a shared language, shared priorities and shared metrics, every team pulls in the same direction – and growth becomes more predictable.
It’s a structured, 8‑pillar framework for running your go‑to‑market, not just planning it, originally developed by GTM Partners. It gives you a clear blueprint and operating cadence that connects strategy to execution and keeps your revenue teams aligned.
First, I’ll run a short, sharp assessment of eight core GTM pillars to see where your go‑to‑market is clear and where it’s holding you back. Then we get your exec team on the same page about target segments, priorities and bets using proven GTM Operating System questions and templates.
From there, I’ll work with you to turn those decisions into simple, actionable plays your team can run with, so they’re equipped to execute.
A simple starting point is to pressure‑test your GTM with a small set of questions or a structured assessment. If you and your exec team can’t answer them consistently, your growth strategy likely lives in slides or an outdated approach rather than in how the business runs day to day. Take the assessment now.
There are eight core questions senior teams should be able to answer, covering where you can grow, which segments and offers to prioritise, and how quickly you get customers to value. If your leadership team can’t answer them clearly and consistently, it shows where the GTM machine is breaking down. You can see these questions here.
That’s exactly the conversation I run with CEOs and their teams as a standalone GTM assessment.