60 minutes on go-to-market, built for founders doing it all themselves
The product works. The pipeline is you. You build it, you run the sales calls, you answer the support emails, and go-to-market is the one part of the business you haven’t rationalised yet. Your don’t have GTM clarity. Not because you don’t know it matters. Because delivery wins the argument for your hours most weeks, and it always will until something forces the focus. The GTM Clarity Sprint is 60 minutes that forces it, so you walk out with one motion you can run for the next 90 days without hiring anyone.
Who this is for?
Specialist Founders. Technical and AI-native founders running go-to-market alone, or with one or two people who’ve inherited bits of it. Bring a co-founder or your first commercial hire if you have one. It’s built for founders who recognise themselves in at least one of these:
The product works and the demos land, and you still can’t see where the next ten conversations come from.
Your point of view sounds close enough to everyone else’s that deals turn into feature and price comparisons.
You couldn’t forecast the next two quarters with any confidence, and you’ve stopped pretending otherwise.
You’ve read enough about ICP and positioning to know what you should be doing, and none of it has made it out of a Notion doc.
What you walk away with
A clearer read
On where growth is actually stuck versus where it only feels stuck. There are five places go-to-market breaks down, and for most solo technical founders it’s the first one: you can create, you can’t yet market. Knowing which one you’re in stops you buying solutions to the wrong problem.
Reality check
An honest count of where your hours went last week across build, sell, and story. Most founders estimate this. Very few have counted it. It’s usually the number that changes the conversation.
A way forward
One page. Your total relevant market, your point of view, and the single motion you’ll run on repeat for 90 days. Written to be run by you, at your current headcount, starting the week after.
A workload problem gets fixed by working more hours. A go-to-market problem gets fixed by a system. Only one of those is sustainable.
What we cover in the 60 minutes
It’s a live working session, grounded in GTM Partners’ GTM Operating System, which I’m certified in. There are eight pillars in the full system. Run solo, three of them do almost all the work, and the rest can genuinely wait.
- Which slice of everyone who could theoretically buy from you is actually your total relevant market, and which of those buyers are in market right now.
- What your last three good clients had in common before you sold to them, not after.
- The one belief about your market that most people building in your space get wrong, and how to say it the same way every time, in the DM, on the site, in the pitch.
- Which of the six go-to-market failure patterns that hit hardest solo are already showing up in your pipeline.
- The one motion you’ll run for the next 90 days, and the single number that tells you it’s working.
You’ll start the session by writing down the one thing slowing your pipeline that isn’t your product. We come back to that sentence at the end and see whether it’s still the right one.