From chaos to clarity
Take the guesswork out of growth
I work with founders and commercial leaders of UK B2B agencies and consultancies, typically £1M to £30M revenue and past founder-led sales, who are tired of scattered, stop‑start growth. Together we turn the value you deliver into a clear, unified sales and marketing engine.
You’ll know who to target, what to say and how to go to market, so growth feels deliberate again and you can feel excited about winning new business.
What is the one thing that is keeping B2B companies from hitting their business goals?
said their teams were too misaligned internally to reliably hit revenue goals.
Of the thousands of companies researched by growth and analyst firm GTM Partners the number one thing getting in the way of sales isn’t:
- ✗lead pipeline volume
- ✗longer sales cycles
- ✗missed revenue targets
- ✓It’s the internal alignment of their team
Sales and marketing can feel chaotic, exhausting and more reactive than you’d ever admit in the boardroom. The usual suspects for stalled growth are there, but for nearly two thirds of businesses the real issue is closer to home: a lack of internal alignment that leaves you carrying too many decisions on your own. If that sounds familiar, I’ll help you unpack what it means in your context and turn that friction into focus.
The GTM Operating System™is a proven framework to align go‑to‑market strategy to execution
The GTM OS™is a proprietary eight-pillar framework designed to align go-to-market strategy for B2B teams. As a certified GTM Partner, we can help you implement it to achieve alignment, connect strategy to execution, and accelerate growth.
As a certified partner, I use it as the backbone for how we diagnose misalignment and design your growth approach.
Here’s what we’ll focus on:
A
Transforming your sales and marketing into a helpful GTM playbook you can actually run
B
Focusing on your best‑fit sectors and building vertical programmes that move deals forward
C
Accessing strategic B2B marketing leadership without the cost of hiring a full‑time CMO
Stop selling to everyoneStart winning the right work
If you’re a CEO, founder or commercial leader, you probably don’t lie awake wondering whether your proposition is good enough. You know clients get real value from what you do and, most days, your story lands well enough in the room.
What’s frustrating is that growth still feels harder than it should. You’re winning high‑quality work, but the pipeline is patchy, focus is spread too wide and you’re forever being dragged back into deals and decisions. Marketing looks more like a series of disconnected one‑offs than a serious engine you can rely on.
Now imagine a practical partner who sits alongside your team, cuts through the noise and turns all of that intent into a clear path to growth. Decisions get easier. Momentum finally feels possible.
What I hear from founders before we start
It usually starts after referral-led growth stalls, a marketing lead leaves, or ahead of a sale or raise.
How I decide where to start
First, step back before you hit the accelerator. More demand activity and more campaigns won’t fix a generic story. Your sales team also needs to be targeting the right kind of buyer, with a compelling reason why that buyer should choose you. So the first thing I’ll do is identify your current constraint.
In my experience, positioning is the more common problem, and the one that gets neglected until it’s too late.
The GTM Clarity Sprint works out which one you have before you spend more on either.
What we can work on together
GTM Clarity Sprint
For CEOs and commercial leaders who suspect GTM is the bottleneck but can’t yet name where
Find the one thing actually holding growth back in a focused 90-minute working session.
90-Day GTM Roadmap
For leadership teams who know growth needs attention and want a clearer 90-day plan
Turn where growth is stuck into a practical 90-day plan your team can align around.
Fractional Brand & Demand Marketing Lead
For businesses past founder-led sales who need senior marketing capability but not a full-time hire
Senior marketing thinking and hands-on execution that turns the plan into predictable pipeline.
What you get
A clear strategy and way forward
Shift how your business thinks about growth and execution
A more predictable path to revenue growth
Built on better decisions rather than quick fixes
Sharper ICPs, propositions and motions
Leading to better conversion rates and smoother sales cycles
Greater visibility, confidence and scalability
Across your entire revenue engine with a common language your team can share
The work so far
15+ years leading marketing inside agencies and consultancies, including three that were acquired.
CreateFuture (acquired by Version 1). Interim Marketing Director before the Version 1 acquisition. Stabilised the function, reset strategy across four sectors and made marketing a vertical pipeline contributor. Planned the AI-native marketing team of the future, backed by research the business used as the foundation for its next stage of growth.
Kin + Carta (now Valtech). Head of Marketing, Europe. Took on the marketing team as the business moved to a verticalised model, and aligned demand to it through vertical ABM across Retail and Financial Services, with each vertical running its own growth motion. Ran PR for a retailer’s AI launch that landed 35+ pieces of coverage and 10+ inbound sales conversations. Led the brand integration of two acquired delivery hubs in South East Europe. FWD24, our flagship FS innovation event, returned 23x its investment in revenue.
Checkland Kindleysides. Repositioned a 40-year-old retail design agency and built its new business engine from scratch. Annual target beaten by 88.5%, with wins including IKEA and H&M.
Fetch. First Marketing Director from start-up through to a c£33M Dentsu sale. Two rebrands, evolving its mobile-first positioning to becoming the agency for the digital economy, attracting clients including Lululemon, Apple and eBay.
Proven tools, real results
Using a proven, real‑world growth model that’s being tested and refined every day, I’ll help you:
Align
Around a shared view of what you sell, who you sell to and how you’re going to grow
Focus
On the sectors and propositions where you have a real right to win
Turn
Adhoc sales and marketing activity into a simple operating system your team can actually run
The outcome:
No more ‘everything everywhere.’ A clear GTM Operating System™ tailored to your business. Less theory, more pipeline
What is Go‑To‑Market, really?
For me, go‑to‑market is shorthand for good growth. It’s the action plan for how you take an offer to market, reach the right customers and turn that into revenue, in a way that can scale predictably rather than as a one‑off launch. You might never use the term (it’s largely inherited from SaaS and tech), but you still need a clear, evolving way of deciding where you’ll grow, who you’ll go after and how you’ll get there.
Know a business that fits? Here’s how to introduce me.
Let’s talk
Ambitious goals but growth feels harder than it should? If that sounds familiar, let’s get talking. No hard sell. We’ll explore where you are today, what’s blocking growth, and whether a fractional marketing and demand leader is the right fit.